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our story

welcome to friendli — we’re all about adding a little extra joy to life with your pets.

we’re a women-owned, family-run business based in the charming town of stillwater, minnesota, and everything we do is rooted in our love for animals, good design, and everyday moments that matter.

at friendli, we create beautifully curated collections for dogs and cats — thoughtfully chosen pieces for walks, mealtime, grooming, and everything in between. we believe the things you use every day should feel good, look great, and bring a little more connection to life with your pet.

you and your furry friend deserve products that reflect your style and make daily routines feel special. that’s what we’re here for.

we’re so happy you found us — ❤︎