based in the charming town of stillwater, minnesota, we create joyful, design-forward accessories for dogs and cats. every piece in our collection is thoughtfully curated to make daily walks, mealtime, and all the little moments in between feel a bit more special
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
women-owned, trusted by all
we're so happy you're here!
women-owned, family-run —
we’re a women-owned, family-run brand with roots in stillwater, minnesota. everything we create is inspired by our love for pets, thoughtful design, and the small moments that make life with them so special.
thoughtfully curated —
our collection is carefully chosen with both function and fun in mind — from colorful collars to playful grooming tools, we believe everyday essentials should feel as joyful as the adventures you share with your pet.
bright, playful design —
we’re all about bringing personality into the everyday. our pieces are designed to be vibrant, stylish, and full of charm — because your pet’s accessories should feel as happy and lively as they are.
meet our friendli dogs
check out our favs!
to our friendli dogs —
thank you for bringing our brand to life. your wagging tails, bright eyes, and joyful energy helped us capture the spirit of everything we create. we're so grateful to have you as part of the friendli family — you truly made this launch something special.
with love,
the friendli team 🐾
